3 spots left this month
Many Years
Ago,
YouTube launched for entertainment. Tech companies followed. B2B arrived years later—and paid the late-adopter tax.
TikTok? Same story. Entertainment dominated until 2020. Tech pioneers entered 2021. By 2025, 67% of B2B decision-makers gather information there. The laggards are still explaining why it's "not for them."
Podcasting followed the same curve.So did short-form video. So did clips.
Entertainment goes first. Tech follows. Traditional B2B arrives last—and wonders why it's so expensive to get attention.
The numbers aren't ambiguous.
Clips drive 2.5x more engagement than long-form. They account for 58% of podcast discovery.
Late adoption has a penalty.
And this is what I've seen from energy pros...
They think clearly. They speak from experience. They record long conversations.
You've done the hard part.
You're building depth with long-form content.
Now,
Spread it.
A one-hour conversation reaches hundreds.
Ten precise clips reach thousands.
Adopt clipping. Avoid the late-adopter tax.